PHS Philadelphia Flower Show
2026For the 2026 Philadelphia Flower Show, Rooted celebrated the horticultural traditions and cultural influences that continue to shape today's gardening landscapes. Joining at the height of production, I integrated quickly to design print collateral, digital assets, paid advertising, and social media templates within the established brand system for the world's largest indoor horticultural event.
Working closely across teams, I created cohesive assets and coordinated print production under tight deadlines to help deliver an exceptional experience for more than 235,000 attendees.
One of my principal contributions was developing the design direction for the Show's organic social media content, including ticket promotions, exhibitor spotlights, and workshop highlights. These assets supported a 13% increase in the organization's social media audience, contributing to the growth of more than 244,000 followers across all platforms.
Working closely across teams, I created cohesive assets and coordinated print production under tight deadlines to help deliver an exceptional experience for more than 235,000 attendees.
One of my principal contributions was developing the design direction for the Show's organic social media content, including ticket promotions, exhibitor spotlights, and workshop highlights. These assets supported a 13% increase in the organization's social media audience, contributing to the growth of more than 244,000 followers across all platforms.
Organic social media posts to highlight main exhibitors
Templates that shaped the visual language for social media during the run of the Flower Show
One key element of the social media designs was overlapping elements and images that spanned multiple slides to encourage viewers to swipe through and learn more about each exhibitor.
Booklet cover for the Exhibitors & Awards Brunch and postcard for Legacy membership
Influencer voucher cards