Free Play!

2023

Digital design
Branding
Print design

I designed the brand identity and additional promotional material for Free Play!, an exhibition for queer video game developers and artists. The branding drew inspiration from the innovation and eclecticism of early pixel video games, which paved the way for the high-definition, glossy-animated games that we often play today. I applied the pixel motifs with various techniques, from the typography choices to the skewed confetti pixels pattern. The pastel rainbow color palette nods to the conventional rainbow symbol of queerness, with a spirited twist that posits the design as a playful experience in itself.

Additional graphic design by Moaw and Daeo.