Pennsylvania Horticultural Society
2026As Multimedia Graphic Designer for the Pennsylvania Horticultural Society, I led the design process for various projects from concept through completion, creating cohesive print and digital experiences that supported organizational goals and brand identity. I collaborated with cross-functional teams to develop creative solutions, maintained a high standard of visual quality across all materials, and managed print production from preparation to delivery.
My work spanned a wide range of platforms, including organic and paid social media campaigns for the 2026 Philadelphia Flower Show, event signage, press conference materials, city-wide brand campaigns, and internal communications.
A key project was the redesign of the South Street Pop Up Garden outdoor signage system. The goal was to unify operational messaging under a cohesive visual identity while strengthening the connection between the Garden and its parent organization. By creating a more consistent and recognizable brand experience, the signage helps visitors understand how the Garden's $560,000+ in annual revenue supports PHS initiatives, including public gardens, tree planting, and community programs throughout Philadelphia and beyond.
In collaboration with the Woodworking is Hard team, we developed a refreshed signage system that transforms visitors' first impression of the space into a welcoming, informative, and distinctly PHS-branded experience.
My work spanned a wide range of platforms, including organic and paid social media campaigns for the 2026 Philadelphia Flower Show, event signage, press conference materials, city-wide brand campaigns, and internal communications.
A key project was the redesign of the South Street Pop Up Garden outdoor signage system. The goal was to unify operational messaging under a cohesive visual identity while strengthening the connection between the Garden and its parent organization. By creating a more consistent and recognizable brand experience, the signage helps visitors understand how the Garden's $560,000+ in annual revenue supports PHS initiatives, including public gardens, tree planting, and community programs throughout Philadelphia and beyond.
In collaboration with the Woodworking is Hard team, we developed a refreshed signage system that transforms visitors' first impression of the space into a welcoming, informative, and distinctly PHS-branded experience.
Print signage for the South Street Pop Up Garden, featuring the most prominent outdoor sign with operation hours, upcoming events, and menu items. Additional designs included patio rules and wayfinding.
Print signage for various events, including the 1827 Society Garden Party, Garden Season press conference, and Chester LandCare ribbon-cutting ceremony.