Venture Lab
2023–2026As the Digital Design Studio Coordinator for the University of Pennsylvania's Venture Lab, I led creative strategy and oversaw the daily operations of a state-of-the-art multimedia production studio. My role spanned brand management, graphic design, marketing production, and studio operations. I developed creative campaigns and visual identities for flagship initiatives, including the annual Startup Challenge and Entrepreneurship Expo, while managing complex, multi-channel workflows across digital, print, and web.
Beyond marketing, I managed the studio's operations by maintaining equipment and inventory, creating training resources, and mentoring a team of student employees as they built their creative and technical skills. I also served as the organization's in-house design consultant, advising student founders on branding, logo design, and marketing strategy as they developed and launched their ventures.
To expand the studio's reach, I introduced programming that strengthened community engagement and donor relationships, helping secure more than $1 million in in-kind support for the studio and its continued growth.
Beyond marketing, I managed the studio's operations by maintaining equipment and inventory, creating training resources, and mentoring a team of student employees as they built their creative and technical skills. I also served as the organization's in-house design consultant, advising student founders on branding, logo design, and marketing strategy as they developed and launched their ventures.
To expand the studio's reach, I introduced programming that strengthened community engagement and donor relationships, helping secure more than $1 million in in-kind support for the studio and its continued growth.
Events hosted by the Digital Design Studio, including headshot events and branding workshops.
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Branding and marketing graphics for the 2025 and 2026 annual Startup Challenge.
Branding and marketing graphics for the 2025 and 2026 annual Startup Challenge.
Banners designed for each program, displayed at the annual Entrepreneurship Expo.
Social media designs for various organization-wide events.
Programming organized and facilitated for the Digital Design Studio. Graphic design by a student worker, art direction by Nina Jun Yuchi.