Nina Jun Yuchi




Baby Shoe House

Branding identity, club facilitation



Baby Shoe House is a student-led collective at Rhode Island School of Design valuing political education, mutual aid, and community building. As the founder and moderator, I developed the branding identity for the club and its projects. While the group works on heavier topics such as houselessness and politics, the logo and colors brighten up the mood, envoking a sense of safety and community. Club members then used the branding identity to design social media content, posters, and digital advertisements (by Lucia Li, Seunghyun Cho, Muhaddisa Ali).