Nina Yuchi




Vote, or Die

Digital design, social media campaign, research



To create a social media design encouraging young Asian-Americans to vote in the 2018 elections, I decided to focus on consolidating young Asian-Americans’ sense of identity within the United States. Vote, or Die appropriates Benjamin Franklin’s political cartoon "Join, or Die" with an Asian dragon instead of the snake, bringing in familiar imagery of both historical American illustrations and traditional Asian symbols.